Sportskeeda continues on its path to promote niche sports among the Indian audience by signing an MoU with the basketball organization NBA (National Basketball Association) of the USA.
NBA is easily the biggest organization in the world for men’s basketball, and the NBA league is the most significant basketball competition on the planet. Founded 69 years ago, in 1946, NBA has changed the landscape of global basketball by raising the standards and professionalism in the sport to unprecedented levels.
This partnership highlights Sportskeeda’s impact on the Indian sports industry, and it also brings recognition to our work of bringing every sport to the forefront in the country. The unique association will see an exchange of knowledge between the two organizations.
As part of the association, Sportskeeda will be promoting basketball among the Indian audience through innovative methods. Our strategy is aimed at getting non-basketball fans to follow the sport through one-of-a-kind content, while also providing hardcore fans high quality features and real-time updates.
A plethora of engaging content and round-up articles are added every day on our designated basketball micro-site, while our basketball Facebook page engages with fans through eye-catching videos that are provided by the NBA.
With this partnership, basketball will get a new lease of life in India and the fans will get the best possible content to consume from the sport. We are proud to say that we at Sportskeeda are at the centre of it all!
One of the biggest talking points in Sportskeeda’s recent history was Facebook CEO, Chairman and co-founder, Mark Zuckerberg sharing one of our posts.
They say sport transcends all barriers, and nothing epitomizes that as strongly as the game between India and Pakistan at the World T20. Facebook had introduced a new feature that allowed you to show support for your team by editing your profile picture with your teams’ colours. But the initiative took a pleasantly unexpected turn when fans started showing solidarity with the other nation by changing their profile picture to the colours of their neighbours.
The unique feature helped unite the two countries, and Sportskeeda was the first to cover this development in the form of an article. But what made everything even sweeter was that our efforts were lauded by none other than Mark Zuckerberg himself.
On 16th March 2016, the brain behind the social media website shared Sportskeeda’s article on his Facebook account. The 31-year-old explained why the profile frames were added on Facebook, but admitted he didn’t anticipate the way it would unite fans from the two rival countries.
“When we designed the profile frames feature, we just wanted to help people show support for their favourite teams or a cause they believe in. But this story shows that the more connected we are, the more we realize that what unites us is more important than what divides us,” Zuckerberg wrote on his official Facebook profile.
The post, that reached millions, was shared by nearly 23,000 users and got almost 250,000 likes along with over 12,000 comments!
Sportskeeda continues to tread uncharted territory in its efforts to promote sports in India, and such endorsements can only make our mission grow stronger.
With the backing of Lucio and Andreas from Brazil as their marquee player, FC Goa has decided to go head-on with its promotional activities throughout the second season of ISL. FC Prime Markets has come on board as the principal sponsor while the other partners include Adidas, Bookmyshow, Wockhardt, Pond’s Men and Radio Mirchi.
FC Goa, in order to promote the content around its team and players throughout the league, has also signed an exclusive deal with Sportskeeda. We will play the role of FC Goa’s Online Media Partner, wherein we will generate engagement and following for the club through original and featured content.
Sportskeeda, which is the only website in India covering the ISL on such a huge level, will leverage all its following and social media muscle to help build fans for the club.
It’s a two-way deal; we at Sportskeeda are proud to associate with a promising team that is thoroughly prepared for ISL 2015. We wish good luck to Team FC Goa and hope it emerges as the winner this season!
Continuing with our mission to champion the niche sports in the country, Sportskeeda has joined hands with Himalayan Adventure Sports & Tourism Association (HASTPA) to promote the Hero MTB Himalaya, India’s premier mountain biking event.
The Hero MTB Himalaya is the oldest MTB event in the country; it is now in the 11th year of its existence. The seven-day race, covering a distance of 600 km in the picturesque Himalayan terrain, is a unique thrill-a-minute challenge that regularly attracts some of the best international riders from across the globe.
The participants have to pedal their way through gut-wrenching uphills, dangerous downhills, village back roads, beautiful meadows, thick vegetation and jeep tracks, while savoring the joys of real mountain biking. The riders live through seven days of pure adrenaline that only an adventure sport can give you, as they race through treacherous paths 3,250 metres above sea level.
The Hero MTB Himalaya has seen about 1,200 people take part through its first 10 editions. Riders from USA, Austria, Germany, Nepal and Bhutan have taken up this challenge, including the likes of Cory Wallace, Andreas Hartman, Sonia Lopes, Wolfgang Krenn, Luis Lea Pinto, Wolfgang Renner and Manuel Wesseinbacher.
The 2015 race will be flagged off on 26th September in Shimla, and after cycling through the Himalayas, will end back in Shimla on 4th October. This edition has already received confirmation from a number of high-profile international riders, and it is expected to be one of the most hard-fought MTB races in the world.
As part of our association with the event, we at Sportskeeda will be doing everything that we can to promote this high-octane race among our readers. By extensively covering the build-up to the race on our website as well as social media channels, we hope to make the unique thrills of this event accessible to India’s sports fans.
During the race Sportskeeda will be proving real-time updates, daily reports and pictures of the action taking place in the Himalayas, as well as sound bytes from the participants and organizers.
The 2015 Hero MTB Himalaya promises to be a magnificent spectacle, and Sportskeeda will make sure that adventure sports enthusiasts everywhere know all about it.
Sportskeeda released its new Android application called ‘Sportskeeda Live News’ on Google Play two months ago, and we are happy to say that the response so far has been very positive. While designing the app the developing team kept in mind the features that they themselves would want to use in a sports app, and that approach seems to have struck the right chord with audiences.
The app boasts plenty of several user-friendly features that have been extensively thought over by the team. The current version, while still in beta mode, is a result of several dozens of iterations and patterns.
The team’s aim is for the Sportskeeda Live News app to be the one-stop destination for fans to follow any sport of their choice. The app covers all sports and provides the latest updates on every major sporting event. It even provides coverage for niche sports like squash and running!
With the Sportskeeda Live app, users can follow the sports of their choice, and choose to ignore the sports in which they are not interested. They can also follow a combination of sports and receive specific news feeds for these sports; the whole customization experience is more relevant and personal.
One of the main features of the app is that it offers live coverage during all major sporting events. A live text stream is available so that users can follow their favourite teams on-the-go. Moreover, the whole app is presented in a very minimalist and aesthetically pleasing design, and the data consumption while using it is virtually negligible.
The app aims to put all the best content from the web and social platforms at the centre of the user experience, and there are plans by the Sportskeeda team to integrate several features such as leader-boards, points tables and live scores more prominently in the coming weeks.
At just over 4MB in download size, the app is incredibly lightweight and wickedly fast in navigation. It can be installed on any Android device that runs Android 4.0 (Ice Cream Sandwich) and above, although it works best with Android 5.0 (Lollipop) due to the material design experience being sprinkled across the app.
The architecture of the app aids its data consumption and speed, with the homepage consuming 95 percent less data than any conventional WAP page. That figure increases to 98 percent when reading an article.
The app was launched on 16th June 2015 and crossed 1,000 downloads on the Google Play Store within a week of its release, while maintaining an impressive 4.9 rating. It currently has over 32,000 downloads at a 4.4 rating, and with more refined versions of the app coming up in the next few months, Sportskeeda’s mobile team is very pleased with the direction in which the app is headed.
“If athletes get support from the junior level they are bound to do better in the future,” 16-year-old Indian athlete Beant Singh had said after winning the gold in the 800m event at the Asian Youth Athletics Championships staged in Doha earlier in 2015. “People have started to know me after my medal and hopefully the support will come.”
Sportskeeda is delighted to announce that our crowdfunding campaign to raise the money required by Beant to carry on his high altitude training in Ooty met resounding success. We had teamed up with BitGiving, a crowdfunding platform that helps individuals and organisations raise funds online, and we managed to cross the target of 50,000 in just two days, collecting Rs 63,200 in total.
Beant, who hails from the Asanth village of Karnal district in Haryana, has set big expectations for himself, with his ultimate dream being to win an Olympic medal for India. But as has been the case with many other talented sportspersons in the country, he has struggled to find the finances to support his training on a consistent basis.
Anglia Medal Hunt Company, an organisation that supports young talent to achieve international sporting success, has been taking care of his equipment costs. However, the high altitude training in Ooty that is required to increase his stamina and reach his potential at the international level needed much more funding – Rs. 20,000 per month to be precise.
Before the IAAF World Youth Championships, which were recently held in Cali, Colombia, Beant had said: “I want to beat the Indian national record there. I know I can run under 1:50. I have done it in training and I aim to run it at the championships.”
Singh was unfortunately not able to achieve his target as he finished 6th in the 800m event, clocking a time of 1:52:53. He will be hoping to do much better at the Youth Commonwealth Games which takes place in September.
And with the money we have been able to raise for him, Beant will not have to worry about the training aspect any more.
With an idol in the form of Sushil Kumar, who has won medals at the last two Olympics, Beant has all the motivation to achieve his target, and he has the full backing of his coach.
“If I ask athletes to do six sets, Beant will do 12, such is his determination. His speed and endurance are very good ad he wants to win an Olympic medal like Sushil Kumar,” Beant’s coach Dinesh Rawat said.
We sincerely thank everybody who pitched in with contributions to help Beant, and we wish him all the best for the future.
Sportskeeda has entered into an agreement with Squash Rackets Federation of India (SRFI) as a Media Partner to promote the activities and events being organized by the federation.
India’s national squash coach Cyrus Poncha, who has been a regular writer at Sportskeeda for quite some time now, wanted to take the promotional activities related with squash to a whole new level. Poncha believes a platform like Sportskeeda can be leveraged in promoting a niche sport in the country, taking into account the huge readership numbers on the website in India.
The association has been formed with the sole objective of developing the sport of squash, which is played mostly in the metro cities by racquet sport enthusiasts. Squash’s growth in recent years, with India seeing laurels being brought by players like Sourav Ghoshal, Dipika Pallikal and Joshna Chinappa, has seen the youth take up this exciting game in large numbers.
While we have dedicated squash academies in cities like Chennai, Mumbai, Pune and Delhi, the country is still ailing from a lack of infrastructure and appropriate facilities. That’s the gap that this association hopes to plug.
Since its inception, Sportskeeda has been putting efforts to maintain a balanced focus on the coverage of each and every sport, trying to prevent them from getting overshadowed by the popularity of cricket and football. This association could be marked as another bold step that Sportskeeda has taken to promote the sport on its newly-developed squash microsite, where readers and fans can get all the exclusive news and updates related to Indian and world squash from a single online source.
The content plan is designed to give extensive coverage to the emerging squash players through videos, interviews, and profile write-ups, which would also be shared on Sportskeeda’s social media outlets. There would also be extensive coverage of all SRFI-owned events (above 3-star rating) in India.
While action from the National Championship 2015 is about to unfold in the coming months, the Sportskeeda team is ready to put in every effort at promoting the wonderful sport of squash in coordination with SRFI.
About SRFI: The Squash Rackets Federation of India (SRFI) was formed to oversee the promotion and development of the sport in India. It is currently headquartered in Chennai, and has more than 20 State Associations and affiliated units. All these units are actively involved in the promotion and development of the game.
The latest feather light and uplifting movie Piku from Shoojit Sircar is casting its magical spell over viewers everywhere. The rib-tickling comedy revolves around a road trip where the characters of different personalities get together and eventually find out the hidden compassionate love for the their family within themselves.
Deepika Padukone plays the lead role of Piku, a confident urban woman constantly annoyed at her garrulous dad Bhaskor (Amitabh Bachchan) who suffers from chronic constipation. Rana Chaudhary (Irfan khan), who secretly likes the girl, joins the trip as a driver when none of his employees agree to take up the job of going to Kolkata with Piku and her family.
The movie, apart from presenting a comic angle to a rather complex relationship between a daughter and a senile father, also acts as a wagon of opportunity for brands to showcase their products through in-film placements. Brands like Amul, Snapdeal, Parachute oil, Red label Tea are a few of the brands which could be seen mentioned subtly during the movie.
Vivek Krishnani, senior VP, Revenues and Marketing, MSM Motion Pictures says, “Piku is uniquely positioned because it has appeal across different age groups. Therefore, it is important for the film to travel to diverse audiences across the country”.
At Sportskeeda we cater to the youth and specialize in publishing sports related content, and we were one of the digital media partners of Piku. We promoted the movie extensively through our popular and high traffic generating platform. The movie banner was given the prime slot on the Sportskeeda homepage and the specially designed IPL 2015 microsite, encouraging youngsters to check out the movie at their nearest screen.
Associations like this are encouraging not just for the movies but also for the brands who get the chance to showcase their endorsement and partnership on the big screen.
Recently, the Indian national ice hockey team was supposed to take part in the Asian Championships. But there was one major hurdle – they didn’t have the funds to make the trip to Kuwait, where the event was to be held.
Team supervisor Vedank Singh Raghuwanshi approached Sportskeeda on 2 April 2015, as did several other Twitter users. The issue got our attention, and we decided to implement a plan to help send our national team to Kuwait.
How we helped the ice hockey team
One of Sportskeeda’s content managers, Suromitro Basu, had a brief chat with Vedank and came up with a plan. We decided to champion the ice hockey team’s cause by first writing an article describing their situation, wherein we questioned whether the team would ever get their ‘mauka’ to represent India on the international stage.
The next plan of action was to further the cause of the ice hockey team via articles, tweets, Facebook shares and key social media influencers.
With Vedank’s help, we started sharing posts and photos on Facebook and Twitter, highlighting the plight of the team and the players, who were almost ready to give up playing the sport with no hope in sight.
//platform.twitter.com/widgets.js#SupportIceHockey soon started trending in India, and a bit-giving page was created for collecting donations. The sporting community came to know about the situation when Sportskeeda tweeted in support of the ice hockey team and posted the article with their story. The bit-giving link was embedded within the Sportskeeda article about the campaign.
Within an hour, the Ice Hockey Association of India received close to Rs. 10,000.
The idea was not to influence just the celebrities but also target influencers who had more than 15,000 to 20,000 followers. The fact that ‘Ice Hockey India’ trended ahead of Suresh Raina’s wedding (#RainaKiShaadi) speaks volumes about the support the team received, and that India is not just a one-sport nation. Before the hashtag trended, many Indians didn’t even know the country had an ice hockey team!
We also sent emails to other media houses.
An interview with Vedank Singh Raghuvanshi (Team Supervisor, India ice hockey team)
The result? Indian Ice Hockey gets a new lease of life! In all, Ice Hockey India received Rs. 5.6 lakh from contributions through bit-giving. Later, Indian cricket star Gautam Gambhir himself donated Rs. 4 lakh though the Gautam Gambhir Foundation. Anand Mahindra also donated the same amount, giving the entire campaign a huge boost.
Vedank said, “Thanks to the support of Sportskeeda, we managed to get the word out that there is an existent ice hockey national team.”
They eventually managed to collect more money than what was needed. So where will the extra money go?
“The extra money will be used to host camps in Shimla and Jammu, we hope to pick up young talent over there,” Vedank said.
From being virtually non-existent, Ice Hockey India has now earned recognition around the country in a matter of days. It will now start building infrastructure through the money that it has earned and help put India on the global ice hockey map.
Sportskeeda aims at promoting ALL sports in India. We strongly believe that India can be home to several sports, and not just cricket. We believe we can be a nation of varied and versatile world champion teams and athletes.
A 3000+ strong community of Sportskeeda writers believe the same. Together we can!
We at Sportskeeda would like to offer our services to every sporting association to help them reach greater heights!
The ICC Cricket World Cup 2015 was definitely not one of the best for Indian cricket team, but it was a huge leap for the Sportskeeda fans who thronged India’s leading all-sports website in huge numbers. Across all platforms, Sportskeeda logged more than 90 million page views during the tournament of which mobile telephones held a 66% share, emerging as the preferred screen for cricket fans across the world.
The previous two months saw a tremendous jump in the website visits, with an almost 42% growth MoM.
All around the world, the consumption patterns of online news and updates have shifted dramatically. More people and fans absorb their daily sports articles and blogs on their mobile devices while they are on the move. Almost 70% of the visitors come from the mobile platform, which includes tablets.
On March 30th, after the ICC Cricket World Cup final where Australia bagged the title for the fifth time by thrashing New Zealand, online users broke the traffic record for Sportskeeda as well. Page views went up to a gigantic 4.27 million that day, surpassing the previous high of 3.9 million hits on March 10th, the day when English were knocked out by Bangladesh and so were trending all over for their disappointing performance.
Around 93,000 people witnessed the ICC Cricket World Cup 2015 final on the ground, but Sportskeeda allowed over 1 million fans to keep themselves updated about all the happenings every single hour.
Sportskeeda’s coverage of the World Cup across all digital platforms generated an average hourly audience of 27,880 people globally through the entire tournament (43 days total from February 14 through March 29). That means an average of 27,880 people went to the Sportskeeda desktop site or the Sportskeeda mobile site at any given hour of the day during the tournament, while the highest grossing day captured the attention of 43,615 users hourly.
Most of the traffic on Sportskeeda is attributed to India, with 51% share, followed by USA which contributes about 16%. Mobile users hold more than 75% of the traffic in USA while this number is close to 80% in UK, suggesting a clear shift in the consumption of information and updates through mobile devices.
Porush Jain, CEO, Sportskeeda said: “We’re really delighted that we are acquiring more than 2 lakh fans every month on Facebook . The ICC WC 2015 has set a new benchmark for us and we are even more determined to perform much better than this in coming days on all digital platforms.”
Sportskeeda is one of the fastest-growing all-sports websites in Asia, publishing news and opinions on a multitude of sports. It has a thriving online sports community, with the members comprising of many different age groups and demographics.
Sportskeeda has some of the best sports writers in the world, whose worthy successors are constantly unearthed from the fan base everyday through crowd-sourcing.