The 10th season of the Indian Premier League concluded recently after nearly 2 months of non-stop action. Plenty of records were created on the field during this extravaganza. Off the field, too, milestones were reached and records were smashed. One such century was scored by India’s biggest multi-sports website, Sportskeeda when they managed to clock an astonishing 100 Million+ views on their videos during the IPL.
Sportskeeda’s one of a kind video team churned out videos on a plethora of topics. The SK video factory curated ingenious sketches like “IPL ka Punchnama”, fans’ reactions from stadiums all across the country, listicle videos showing insightful statistics of the teams and players, among others. They showcased their creativity with motion graphic videos like SK Toons and satirical videos like Fake WhatsApp conversation that tickled the bones of their massive fan base.
With an aim to constantly push boundaries and provide innovative content to its users, Sportskeeda hit the masterstroke with the IPL. Their videos reached over a billion people and engaged a massive percentage of the cricket-loving population in the second most populated country in the world.
Talking about this achievement of the 100M views mark, Sportskeeda’s CEO, Mr. Porush Jain said, “This is yet another feather in our cap and a step forward in our aim to become the biggest sports website in the world. We strive to provide our fans with a variety of content and the video platform is right at the top of our offerings.”
The IPL coincided with the setting up of a state-of-the-art video studio in Gurgaon that allowed Sportskeeda to produce several video formats, out of which many videos went viral on a daily basis. Talking about the key ingredients that led to such astounding numbers, Sportskeeda’s Chief Ideation Officer and the Business Head for Videos and Strategy, Mr. Samarth Sharma said, “Content still remains the king, and the video team was able to identify the right mix of formats much before IPL began. The top-class video studio and the talented team at Sportskeeda ensured the content prowess was translated into videos with high production value, which were not only informative, but also entertaining.”