The Olympics are a once-in-a-lifetime carnival for many, and Sportskeeda made the Rio Games a truly exhilarating experience for its readers – as reflected in its record traffic numbers. The duration of the Olympics was the most fruitful in the website’s history, with engagement levels at an all-time high.
The average time spent from India on the site increased dramatically – going from 2:45 minutes earlier, to 4:24 during the Olympics. Sportskeeda’s various platforms saw a record total time spent of nearly 75 million minutes in the 19-day period from 3rd to 21st August. Over half of that time – 40.2 million minutes – was from India, which is not a surprise considering the site’s focus on Indian athletes.
The Sportskeeda management has been able to pinpoint a number of reasons for this significant increase in engagement during the Olympics. The site’s live coverage of the events was widely appreciated for its uniqueness and depth. Every single event involving an Indian athlete had extensive, minute-by-minute updates on the live blogs that were specially set up for that purpose, and a majority of the traffic during the Olympics was seen on these pages.
The tech improvements on the site helped improve the reader experience considerably. The live blog interface was roundly hailed by the fans, as seen in the positive comments on the pages. The concise ‘Player Tracker‘ was described by many readers as the go-to page for anyone who wanted information about all the Indian athletes in one glance.
The Sportskeeda team that had travelled to Rio published several well-received exclusive stories that unearthed little-known facts about the athletes from the Indian contingent. The article on Manish Singh Rawat in particular fetched unprecedented positive feedback from all quarters, receiving nearly 1.9 lakh reads and being referenced in several other publications. There were many other articles published on the site that went viral, with the team’s writers quickly churning out impactful stories on PV Sindhu and Sakshi Malik, the two Indian medallists at Rio.
Sportskeeda CEO Porush Jain expressed his satisfaction about the surge in the site’s popularity during the Olympics. He said, “We had first created a flutter in the Indian sports media industry 4 years ago, with our coverage of the 2012 London Olympics. But we stepped on the gas big time during the Rio Games, and that is reflected in our record traffic numbers. We remain committed to producing unique India-centric content that appeals to a wide variety of fans.”