Having set up its English website back in 2009, Sportskeeda ventured into the Hindi language in 2015, in order to cater to the ever-expanding regional market in India. The experiment has been hugely successful so far, and the management expects the Hindi website to grow exponentially in the coming years.
There are currently an estimated 460 million Internet users in India, of which about 60 million are estimated to be Hindi-speaking individuals. The total number of the country’s Internet users is expected to rise to 650 million by 2020, but more importantly, the number of Hindi Internet users is predicted to increase three-fold – to a staggering 180 million.
That represents an enormous market that is crying out to be catered to, and Sportskeeda hopes to bridge the gap with its Hindi website and mobile app.
The Sportskeeda Hindi website currently draws 1 million unique monthly users, who spend an average of 2.45 minutes per session on the site. The total page views per month are approximately 9 million, which signifies healthy user engagement.
The Sportskeeda Hindi website has several attractive features that have helped develop a very loyal user base. The commentary column on the site is unique, with all cricket, kabaddi and multi-sport events (like Olympics) being covered live. The features and slideshows that are regularly published on the site are also big favourites with the readers; the cricket content in particular is very popular.
The Sportskeeda Hindi Android app has been an enormous success as well within a very short time, clocking an impressive rating of 4.43 and 1.5 million active sessions per month – with all of the user acquisition being organic. The app is currently ranked 9th in the list of free sports apps on the Google Play Store, which is a reflection of its popularity with users right now.
Sportskeeda has also established syndication arrangements with a number of reputed publishers through its Hindi arm. The syndication partners have been making extensive use of Sportskeeda’s Hindi content on their portals, thus expanding the reach even further.
Moreover, following in the footsteps of Sportskeeda’s English website, the Hindi section has a robust presence on social media. There are about 1.5 million fans on the official Sportskeeda Hindi Facebook page, all of them organic.
With the changing landscape of India’s digital user-base, Sportskeeda is trying to jump-start the regional language revolution with its dedicated Hindi website. The company also plans to expand into other regional languages soon, so that the sports content needs of every section of the country’s population are met efficiently.