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Sportskeeda signs MoU with NBA to promote basketball

Sportskeeda continues on its path to promote niche sports among the Indian audience by signing an MoU with the basketball organization NBA (National Basketball Association) of the USA.

NBA is easily the biggest organization in the world for men’s basketball, and the NBA league is the most significant basketball competition on the planet. Founded 69 years ago, in 1946, NBA has changed the landscape of global basketball by raising the standards and professionalism in the sport to unprecedented levels.

This partnership highlights Sportskeeda’s impact on the Indian sports industry, and it also brings recognition to our work of bringing every sport to the forefront in the country. The unique association will see an exchange of knowledge between the two organizations.

As part of the association, Sportskeeda will be promoting basketball among the Indian audience through innovative methods. Our strategy is aimed at getting non-basketball fans to follow the sport through one-of-a-kind content, while also providing hardcore fans high quality features and real-time updates.

A plethora of engaging content and round-up articles are added every day on our designated basketball micro-site, while our basketball Facebook page engages with fans through eye-catching videos that are provided by the NBA.

With this partnership, basketball will get a new lease of life in India and the fans will get the best possible content to consume from the sport. We are proud to say that we at Sportskeeda are at the centre of it all!

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