The ICC Cricket World Cup 2015 was definitely not one of the best for Indian cricket team, but it was a huge leap for the Sportskeeda fans who thronged India’s leading all-sports website in huge numbers. Across all platforms, Sportskeeda logged more than 90 million page views during the tournament of which mobile telephones held a 66% share, emerging as the preferred screen for cricket fans across the world.
The previous two months saw a tremendous jump in the website visits, with an almost 42% growth MoM.
All around the world, the consumption patterns of online news and updates have shifted dramatically. More people and fans absorb their daily sports articles and blogs on their mobile devices while they are on the move. Almost 70% of the visitors come from the mobile platform, which includes tablets.
On March 30th, after the ICC Cricket World Cup final where Australia bagged the title for the fifth time by thrashing New Zealand, online users broke the traffic record for Sportskeeda as well. Page views went up to a gigantic 4.27 million that day, surpassing the previous high of 3.9 million hits on March 10th, the day when English were knocked out by Bangladesh and so were trending all over for their disappointing performance.
Around 93,000 people witnessed the ICC Cricket World Cup 2015 final on the ground, but Sportskeeda allowed over 1 million fans to keep themselves updated about all the happenings every single hour.
Sportskeeda’s coverage of the World Cup across all digital platforms generated an average hourly audience of 27,880 people globally through the entire tournament (43 days total from February 14 through March 29). That means an average of 27,880 people went to the Sportskeeda desktop site or the Sportskeeda mobile site at any given hour of the day during the tournament, while the highest grossing day captured the attention of 43,615 users hourly.
Most of the traffic on Sportskeeda is attributed to India, with 51% share, followed by USA which contributes about 16%. Mobile users hold more than 75% of the traffic in USA while this number is close to 80% in UK, suggesting a clear shift in the consumption of information and updates through mobile devices.
Porush Jain, CEO, Sportskeeda said: “We’re really delighted that we are acquiring more than 2 lakh fans every month on Facebook . The ICC WC 2015 has set a new benchmark for us and we are even more determined to perform much better than this in coming days on all digital platforms.”
Sportskeeda is one of the fastest-growing all-sports websites in Asia, publishing news and opinions on a multitude of sports. It has a thriving online sports community, with the members comprising of many different age groups and demographics.
Sportskeeda has some of the best sports writers in the world, whose worthy successors are constantly unearthed from the fan base everyday through crowd-sourcing.