A very happy new year to everyone! And 2018 could not have gotten to a better start.
During the recently held Senior Kabaddi Nationals in Hyderabad, the Kabaddi Federation of India honoured Sportskeeda with an award for “Outstanding Contribution to the growth of Kabaddi in India”.
Sportskeeda has remained committed to bringing the latest news and innovative content in the sphere of Kabaddi in the past year. During the Pro Kabaddi League, we registered growth of over 400% just on our Kabaddi section. Not only this, Sportskeeda was one of the very few media outlets providing in-depth coverage of the 2017 Asian Kabaddi Championships.
Delightful and humbling at the same time, this award comes as a recognition and a reward for all the hours of hard work our team at Sportskeeda has put in to create and deliver great content tirelessly on an everyday basis. And coming from the Kabaddi Federation, it will only motivate us to do better in the future.
Here’s hoping to scale even greater heights in 2018!
Sportskeeda has added another feather to its cap as the biggest app store in the world – Google Play – has given the Sportskeeda Hindi App the “Editors’ Choice” tag.
With an average Play Store rating of 4.6 out of 5 and nearing 0.5 million downloads despite being barely a year old, the Sportskeeda Hindi App is the most widely-used app for vernacular sports content in the world. It is also the only all-sports app to be included in the Editors’ Choice segment.
Google has recognised the efforts of the company and its dedicated 10-member Hindi team by highlighting the following features offered on the app:
Thorough Hindi coverage of India’s most beloved sports and events – from the ICC World Cup to WrestleMania.
Each match gets its own live page with a summary, commentary and scorecards.
Listen to audio news stories – or download them for later.
Sportskeeda Hindi has grown rapidly over the past year, and caters to a wide range of readers. The app’s seamless design and smooth navigation have made it a hit with avid sports fans looking for real-time updates and news.
The option of choosing from multiple sports and the ability to toggle between them effortlessly is what separates Sportskeeda Hindi from its competitors.
Sankalp Sharma, Tech Lead at Sportskeeda, explained what went behind the thinking of the ingenious app. “Having the download size of the app as small as possible has been a top priority for us. Our engineers have taken extra miles to make sure we do that without compromising on its capabilities,” he said.
All the latest news hits you as you open the app, ensuring that followers do not miss out on any of the recent happenings in the world of sport.
The match-centre provides live scores and commentary from multiple games spread across different countries and time zones. From news articles, satires and interactive multi-page features to images, videos and much more, the app has it all – making it the platform of choice for the sports-crazy youth.
The Product Manager of Sportskeeda Hindi, Pritam Sharma, expressed his delight at this recognition by saying, “We strive to provide our Hindi viewers content that is diverse and comprehensive. The live blogs and commentary with scorecards have been received very fondly by our audience.”
Ever since its inception, Sportskeeda has been championing the cause of aspiring sports writers by providing them with a platform to reach large audiences. Now, the website has gone a step further by giving both amateur and experienced sports writers a lucrative avenue to channel their skills.
The revenue share system launched in August promises to revolutionize the way sports writers shape their career. Through this system, writers are paid a percentage of the revenue that Sportskeeda makes on their articles, thus ensuring a fair distribution of the benefits accrued.
Sportskeeda has always been an open platform; right from the beginning, any writer could sign up and submit their contribution which, if deemed acceptable by the editors, would be published on the site. That openness remains intact; new writers are still free to register on the site and start writing. But since August, there’s been a marked difference.
All the writers can now track their pay in real-time, by clicking on the ‘earnings’ tab in their profile page. This tab shows the amount accrued till date, and also gives a list of the articles that earned money.
By providing the details of the earnings in real-time, the system ensures transparency and accountability to the fullest. The writers have responded to this positively, with one of them going on record to say, “The hassle-free nature of this system is a welcome change. I don’t have to worry about how much I can earn or when I will be paid anymore.”
Porush Jain, the CEO of Sportskeeda, believes the revenue share platform can usher in a new era of robustness in the freelance sports writing industry. “What this system does is it tells all the writers how valuable their contributions are, and which segments of the market they appeal to the most. That in turn will help them fine-tune their writing so that their articles reach out to a wider audience. Ultimately, the readers would get what they want to read, while the writers would earn their due share of the credit – not just in intangible terms, but also in real hard cash. It’s a win-win for everyone concerned, and the industry as a whole could benefit from the process.”
The system is off to a good start, with registrations on the Sportskeeda site having increased by about 50% in the month since the launch of revenue share. The success of the system can only be gauged after a few more months have passed, but so far, the indications are looking quite good.
The 10th season of the Indian Premier League concluded recently after nearly 2 months of non-stop action. Plenty of records were created on the field during this extravaganza. Off the field, too, milestones were reached and records were smashed. One such century was scored by India’s biggest multi-sports website, Sportskeeda when they managed to clock an astonishing 100 Million+ views on their videos during the IPL.
Sportskeeda’s one of a kind video team churned out videos on a plethora of topics. The SK video factory curated ingenious sketches like “IPL ka Punchnama”, fans’ reactions from stadiums all across the country, listicle videos showing insightful statistics of the teams and players, among others. They showcased their creativity with motion graphic videos like SK Toons and satirical videos like Fake WhatsApp conversation that tickled the bones of their massive fan base.
With an aim to constantly push boundaries and provide innovative content to its users, Sportskeeda hit the masterstroke with the IPL. Their videos reached over a billion people and engaged a massive percentage of the cricket-loving population in the second most populated country in the world.
Talking about this achievement of the 100M views mark, Sportskeeda’s CEO, Mr. Porush Jain said, “This is yet another feather in our cap and a step forward in our aim to become the biggest sports website in the world. We strive to provide our fans with a variety of content and the video platform is right at the top of our offerings.”
The IPL coincided with the setting up of a state-of-the-art video studio in Gurgaon that allowed Sportskeeda to produce several video formats, out of which many videos went viral on a daily basis. Talking about the key ingredients that led to such astounding numbers, Sportskeeda’s Chief Ideation Officer and the Business Head for Videos and Strategy, Mr. Samarth Sharma said, “Content still remains the king, and the video team was able to identify the right mix of formats much before IPL began. The top-class video studio and the talented team at Sportskeeda ensured the content prowess was translated into videos with high production value, which were not only informative, but also entertaining.”
An alumnus of I.I.T. Delhi, Samarth has several years of experience in Strategy, Business Development and Expansion with global multi-national corporations of repute namely Hewitt Associates, Cognizant, Deutsche Bank and TransUnion. Having worked in multiple sectors and geographies in different roles, Samarth brings with him the skills that Sportskeeda needs to scale their business to greater heights.
Besides professional achievements, Samarth runs one of India’s most popular social media accounts in the name of “The-Lying-Lama” that boasts of an audience of over 100K people grown organically in a very short span of time. He is known for producing viral creative content across diverse areas of interest namely sports, entertainment and politics and his content is covered by all media platforms (online, print, TV) on a regular basis.
Samarth has also written several viral articles in the humour and satire genre. Apart from media, Samarth has also contributed his ideas and scripts to the production of several videos with some of the major names in Bollywood and online entertainment space. Samarth is also a sports lover who has represented his college/corporate teams in Cricket, Snooker, Table Tennis and Football.
With his diverse, global experience and leadership skills coupled with his unique blend of creativity and business acumen, Samarth will add more muscle to the talented team at Sportskeeda.
The fifth edition of the Karbonn Karnataka Premier League (KPL), the franchise-based T20 cricket tournament involving cricketers from different parts of Karnataka, is all set to begin from the 17th of September at Hubli.
Pioneered by the Karnataka State Cricket Association (KSCA), the league serves as a launchpad for youngsters from the state to showcase their talent on a large scale. The event is also a tribute to SDNR Wadiyar, the erstwhile prince of Mysuru.
While the tournament will be live and exclusive on Sony ESPN and Sony ESPN HD channels, the KSCA has partnered with Sportskeeda for the online coverage of the tournament. Sportskeeda, via its online and social media channels, will carry tournament related news and engage with fans through the course of the event.
Sportskeeda.com is India’s largest multi-sports portal with over 10 million visitors every month, and has a significant social media presence.
Speaking about the engagement, Mr. Vinay Mruthyujaya, Official Spokesperson, KSCA said, “We are confident that through Sportskeeda, the fans get all the information they need about the KPL, get to know the players well, and better appreciate the tournament.”
The Olympics are a once-in-a-lifetime carnival for many, and Sportskeeda made the Rio Games a truly exhilarating experience for its readers – as reflected in its record traffic numbers. The duration of the Olympics was the most fruitful in the website’s history, with engagement levels at an all-time high.
The average time spent from India on the site increased dramatically – going from 2:45 minutes earlier, to 4:24 during the Olympics. Sportskeeda’s various platforms saw a record total time spent of nearly 75 million minutes in the 19-day period from 3rd to 21st August. Over half of that time – 40.2 million minutes – was from India, which is not a surprise considering the site’s focus on Indian athletes.
The Sportskeeda management has been able to pinpoint a number of reasons for this significant increase in engagement during the Olympics. The site’s live coverage of the events was widely appreciated for its uniqueness and depth. Every single event involving an Indian athlete had extensive, minute-by-minute updates on the live blogs that were specially set up for that purpose, and a majority of the traffic during the Olympics was seen on these pages.
The tech improvements on the site helped improve the reader experience considerably. The live blog interface was roundly hailed by the fans, as seen in the positive comments on the pages. The concise ‘Player Tracker‘ was described by many readers as the go-to page for anyone who wanted information about all the Indian athletes in one glance.
The Sportskeeda team that had travelled to Rio published several well-received exclusive stories that unearthed little-known facts about the athletes from the Indian contingent. The article on Manish Singh Rawat in particular fetched unprecedented positive feedback from all quarters, receiving nearly 1.9 lakh reads and being referenced in several other publications. There were many other articles published on the site that went viral, with the team’s writers quickly churning out impactful stories on PV Sindhu and Sakshi Malik, the two Indian medallists at Rio.
Sportskeeda CEO Porush Jain expressed his satisfaction about the surge in the site’s popularity during the Olympics. He said, “We had first created a flutter in the Indian sports media industry 4 years ago, with our coverage of the 2012 London Olympics. But we stepped on the gas big time during the Rio Games, and that is reflected in our record traffic numbers. We remain committed to producing unique India-centric content that appeals to a wide variety of fans.”
Having set up its English website back in 2009, Sportskeeda ventured into the Hindi language in 2015, in order to cater to the ever-expanding regional market in India. The experiment has been hugely successful so far, and the management expects the Hindi website to grow exponentially in the coming years.
There are currently an estimated 460 million Internet users in India, of which about 60 million are estimated to be Hindi-speaking individuals. The total number of the country’s Internet users is expected to rise to 650 million by 2020, but more importantly, the number of Hindi Internet users is predicted to increase three-fold – to a staggering 180 million.
That represents an enormous market that is crying out to be catered to, and Sportskeeda hopes to bridge the gap with its Hindi website and mobile app.
The Sportskeeda Hindi website currently draws 1 million unique monthly users, who spend an average of 2.45 minutes per session on the site. The total page views per month are approximately 9 million, which signifies healthy user engagement.
The Sportskeeda Hindi website has several attractive features that have helped develop a very loyal user base. The commentary column on the site is unique, with all cricket, kabaddi and multi-sport events (like Olympics) being covered live. The features and slideshows that are regularly published on the site are also big favourites with the readers; the cricket content in particular is very popular.
The Sportskeeda Hindi Android app has been an enormous success as well within a very short time, clocking an impressive rating of 4.43 and 1.5 million active sessions per month – with all of the user acquisition being organic. The app is currently ranked 9th in the list of free sports apps on the Google Play Store, which is a reflection of its popularity with users right now.
Sportskeeda has also established syndication arrangements with a number of reputed publishers through its Hindi arm. The syndication partners have been making extensive use of Sportskeeda’s Hindi content on their portals, thus expanding the reach even further.
Moreover, following in the footsteps of Sportskeeda’s English website, the Hindi section has a robust presence on social media. There are about 1.5 million fans on the official Sportskeeda Hindi Facebook page, all of them organic.
With the changing landscape of India’s digital user-base, Sportskeeda is trying to jump-start the regional language revolution with its dedicated Hindi website. The company also plans to expand into other regional languages soon, so that the sports content needs of every section of the country’s population are met efficiently.
During the recently concluded 2016 World T20, Sportskeeda proved that it is the go-to source for cricket news by reaching record traffic time and again.
Having seen between 700,000 and 800,000 daily sessions on average during the tournament, Sportskeeda didn’t just break its 1 million record but shattered it, by getting more than 1.3 million sessions on March 24. However, that was just the beginning as March 28 saw a mammoth 1.5 million sessions on the site.
The World T20 was covered extensively at Sportskeeda, with the ball-by-ball commentary and engaging content being very well received by our fans. The month of March saw a massive 35% increase in the overall traffic on the website as compared to February, due to the dedication and passion displayed by the entire team.
The organic traffic on the website also saw a jump of nearly 40% from February to March. This was largely due to the introduction of live commentary across all sports, as viewers repeatedly logged on to their favourite destination for real-time sports updates – Sportskeeda.
With more huge sporting events in store this calendar year, Sportskeeda is prepared and committed to keep creating new records. We look to herald a new era in sports media armed with an outstanding team that is willing to work day and night to fulfill the fans’ insatiable appetite for sports news.
Sportskeeda continues on its path to promote niche sports among the Indian audience by signing an MoU with the basketball organization NBA (National Basketball Association) of the USA.
NBA is easily the biggest organization in the world for men’s basketball, and the NBA league is the most significant basketball competition on the planet. Founded 69 years ago, in 1946, NBA has changed the landscape of global basketball by raising the standards and professionalism in the sport to unprecedented levels.
This partnership highlights Sportskeeda’s impact on the Indian sports industry, and it also brings recognition to our work of bringing every sport to the forefront in the country. The unique association will see an exchange of knowledge between the two organizations.
As part of the association, Sportskeeda will be promoting basketball among the Indian audience through innovative methods. Our strategy is aimed at getting non-basketball fans to follow the sport through one-of-a-kind content, while also providing hardcore fans high quality features and real-time updates.
A plethora of engaging content and round-up articles are added every day on our designated basketball micro-site, while our basketball Facebook page engages with fans through eye-catching videos that are provided by the NBA.
With this partnership, basketball will get a new lease of life in India and the fans will get the best possible content to consume from the sport. We are proud to say that we at Sportskeeda are at the centre of it all!