Glance, the world’s first screen zero, and Sportskeeda, the biggest all-sports website in India, have partnered to bring 360-degree coverage of all major sporting events directly to the lock screen of millions of smartphone users in India. Screen zero is the screen that consumers encounter when they wake up their smartphones to experience the internet.
Indian sports fans are evolving and embracing sports beyond cricket such as football, kabaddi, and badminton, in a big way. Fans not only follow live updates but also look forward to pre-match analysis, predictions by game pundits and nuggets of information on the sport and its stars. With this partnership, sports fans across the nation can follow games, consume high-quality content, and connect with pundits and athletes around the world.
“We are revolutionizing how sports content is consumed around the world. The thrilling and edge-of-the-seat experience that sports provide is quite unparalleled. With Glance, Indian consumers can live these moments in a highly personalized and frictionless manner,” said Porush Jain, Co-Founder & CEO, Sportskeeda.
“Sportskeeda is giving sports fans access to everything they need to know about sports more effectively. Moreover, Glance makes this experience beautiful and effortless for the consumer, providing the latest sports news and insights on the lock screen,” said Rohan Choudhary, Vice President Product & Founding Team, Glance.
Glance replaces the default mobile lock-screen as the new content destination for Indian smartphone users with its AI-powered recommendation engine, and has 28 million Daily Active Users (DAUs) as of Q1 2019.
The partnership enables users access to sports-related content in the vernacular such as Hindi and Tamil, in addition to English. Consumers will be able to access articles, live updates, videos and more on their lock screen.
Glance is the world’s first screen zero that consumers use across connected devices to experience the Internet. Glance’s AI-powered personalization enables consumers to enjoy content, product and services of their choice, in a simple and visually stunning way. Glance is a free-to-use, zero ad platform. The Internet Starts Here is a trademark of Glance. For more information please visit Glance.
About InMobi Group
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. The group’s portfolio companies include InMobi – a Unified Marketing Cloud, TruFactor – a Secure Data Platform for businesses, and Glance – the world’s first Screen Zero. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Sportskeeda is the biggest all-sports website in India with 45 Million unique users every month. It connects fans, pundits and athletes from all over the world, and offers news, real-time updates, insightful features, and videos.
Sportskeeda’s massive audience base is a result of its 360-degree coverage of all major sporting tournaments which includes, but is not limited to, diverse and engaging content via articles and video formats. Sportskeeda also boasts of a massive social media reach with over 22 million fans and followers on its properties.